After more than 25 years working in the hair and beauty industry, I’d spent years listening to women talk about their hair, their confidence and, very often, how little time they had left for themselves.

I was also becoming increasingly frustrated with how complicated the beauty industry had become. Every time we pick up our phones, there seems to be another product, another trend, another routine, and another reason we’re being given to change something about ourselves.

I wanted Serenity HHWB to feel different.

And I haven’t built it alone. Rachel has been beside me from the very beginning, making our products and helping me turn that original idea into the Serenity HHWB you see today.

We’re friends, business partners, wives and mums. We have busy homes, husbands, children, work and all the everyday things competing for our time, so when we say we want self-care to fit into real life, we mean our lives too.

What we believe

 We don't believe beauty should leave you feeling as though there is always something else you need to fix or another product you need to buy.

We believe in honest self-care.

Natural ingredients chosen with purpose. Multi-use products that earn their place in your bathroom. Beautiful essential-oil aromas that make those few minutes feel special. And products for your hair, scalp, skin and wellbeing that make your routine simpler rather than adding to it.

We want you to enjoy looking after yourself, not feel overwhelmed by it.

Because you don’t need a ten-step routine or an overflowing bathroom shelf to take good care of yourself.

Sometimes it’s simply about making the moments you already have feel a little more like yours.

That’s what Beauty Made Simple means to us.

Bianca and Rachel

Explore our collections